3 Ways to Create Evangelical Customers

Evangelical customers are the goal of every company.  Why?  Because they have built such a positive relationship with a company and fostered such love for it, that they proclaim its virtues to anyone who will listen.  Evangelical customers become your best and strongest sales force, and they do so without expectation of compensation.  So how […]

GKIC InfoSummit and PartnerCon 2014

November has been a busy month for FuseDesk as we spent the first half of the month traveling to two inspiring annual events. The GKIC InfoSummit, hosted in St. Louis, proved to be an invaluable event for information marketers from across the country.  Over the five day event, participants gathered to exchange new ideas and information, discuss […]

Want to Set Your Company Apart? Follow These Three Simple Steps.

“There is a spiritual aspect to our lives – when a business does something good for somebody, that somebody feels good about them!” –Ben Cohen, Ben & Jerry’s If you ask people on the street what their favorite companies are, you’ll likely get a wide range of answers.  Some will name a local yoga studio, […]

Sympathy vs Empathy – There Is a Difference!

When it comes to identifying with your customer, there is a huge difference between having sympathy for them and having empathy for them. Sympathy involves identifying with, and even taking on that person’s emotions, while empathy means you acknowledge and affirm a customer’s emotional state. The Power of Empathy Responding to your customers with sympathy […]